Do You Need a Website?
While individuals working in advertising, we all have a habit to ask every new person that we meet if they are doing online ads or not. We landed on a…
Common Branding Mistakes done by Brands and Individuals
While scrolling through Instagram, we land over a company that was famous over PAN India. It had a big name offline, as people knew it from its physical outlets. But…
Effects of AI on Advertising
If we explain advertising in simple words, we can convey it as "business and art together." Business, because it approaches the target audience to sell them something. Art, because it…
Difference Between SEM and SEO
In digital marketing, two similar-sounding words often appear: SEO (search engine optimisation) and SEM (search engine marketing). While they might seem similar, they represent distinct strategies with different goals, techniques,…
How Can You Successfully Grow Your FMCG Brand?
Growing an FMCG (Fast-Moving Consumer Goods) brand requires a strategic blend of innovative marketing, strong customer relationships, and efficient operations. This blog will explore key strategies to help your FMCG…
